As soon as new top level domains (TDLs) are created, the massive Internet giants jump on them instantly, throwing millions of dollars in order to own them. This has just happened with a bidding war between Amazon and Google, fighting for the rights of new TDLs, including .buy, .tech, and .VIP.
Google bet on all three of the new TDLs, but Amazon beat them for .buy, throwing up $4.5 million. Dot Tech paid $6.7 million for the .tech domain, with .VIP going to Minds + Machines for $3 million. Google walked away with nothing, but the company is showing interest in as many as 100 TDLs, so their time will come.
ICANN auctions off the domains, with the organization responsible for coordinating and maintaining the domain names. ICANN is set to throw up a slew of new domains before the end of the year.