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Destiny hits $500M in sales in one day, largest game franchise launch

Destiny sold $500 million to retailers, as the long-awaited game should help shake up the game market - and sell consoles for Microsoft and Sony.

Published Thu, Sep 11 2014 12:30 PM CDT   |   Updated Sat, Aug 8 2020 10:29 AM CDT

Destiny shook up the gaming industry after launching earlier this week, topping $500 million in sales to retailers during launch day. The game title was made by Bungie and published by Activision, with hype surrounding the game building over the past few months. Sales to retailers doesn't provide an exact tally of game sales to consumers, but indicates retailers expect it to continue to be a sought after game title.

Destiny hits $500M in sales in one day, largest game franchise launch | TweakTown.com

"Since the beginning, we've been confident that our investment and belief in Destiny would pay off," said Eric Hirshberg, head of Activision game publishing. "But not many people believed we'd be able to say it did so on day one. We have more confidence than ever that Destiny will become one of the iconic franchises of this generation, and Activision's next billion dollar brand."

Video game blockbusters are big money, with gamers often preferring to continue playing storylines as they develop over multiple titles. Some analysts predict Destiny could sell 10 million units to consumers before the end of the year, indicating it could become a major influence to help push console sales.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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