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Sony now sells its waterproof MP3 player inside a bottle of water

Sony begins selling Bottled Walkman in New Zealand as a way to promote the device's waterproof claims.

@CharlesJGantt
Published Tue, Feb 11 2014 1:35 PM CST   |   Updated Mon, Oct 19 2020 8:15 PM CDT

In a world where stand-alone MP3 players are a quickly dying breed, companies are resulting to extreme measures to sell their products in which they have invested millions into. Sony's W Series Walkman is one of those devices that while it may be a barebones MP3 player with no additional special functionality, has one major thing going for it; its waterproof.

Sony now sells its waterproof MP3 player inside a bottle of water | TweakTown.com

To highlight this unique feature in New Zealand, Sony has began packaging the W Series inside of a bottle full of water with the help from an ad firm called DraftFCB. The bottle appears to be a reusable sports bottle with a stainless steel band around the top that bears the Walkman logo. Getting your hands on one of these will not be easy though as Sony has placed vending machines containing the Bottled Walkman inside of select gyms and pool facilities around New Zealand.

A web developer by day, Charles comes to TweakTown after a short break from the Tech Journalism world. Formerly the Editor in Chief at TheBestCaseScenario, he now writes Maker and DIY content. Charles is a self proclaimed Maker of Things and is a major supporter of the Maker movement. In his free time, Charles likes to build just about anything, with past projects ranging from custom PC cooling control systems to 3D printers. Other expensive addictions include Photography, Astronomy and Home Automation.

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