Intel renames McAfee, rebranding unit named after troubled founder

The McAfee Security name is no more, with Intel confirming it would rebrand the well recognized name.

Published Jan 7, 2014 11:57 PM CST   |   Updated Tue, Nov 3 2020 12:19 PM CST
0 minutes & 38 seconds read time

CES 2014 - The Consumer Electronics Show (CES) 2014 typically brings about joy for consumers and most companies, but Intel confirmed it would rename the McAfee Security brand. John McAfee, founder of the company that he later sold, now has a name of infamy bringing forth rather negative name recognition. Beyond John McAfee's wild personal issues, including a global search, wild spending and obscure blog posts, Intel is clearly interested in just moving forward.

Intel renames McAfee, rebranding unit named after troubled founder | TweakTown.com

It was just two years ago that Intel said there were no plans to change the McAfee name, but Intel wants to alter the company's public perception. In addition to a name change, product packaging and marketing will also reportedly be revamped.

During the Intel keynote, Intel CEO Brian Krzanich said his company will provide mobile security to smartphones, tablets, wearable electronics, and other mobile devices. Intel will release additional details related to the company's free mobile software for smartphone and tablet owners later this year.

An experienced tech journalist and marketing specialist, Michael joins TweakTown to cover everything from cars & electric vehicles to solar and green energy topics. A former Staff Writer at DailyTech, Michael is now the Cars & Electric Vehicles News Reporter and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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