Set-top box maker Roku is innovating and will spend more time in 2014 focused on supporting streaming services with custom partnerships alongside TV manufacturers. Roku's shift from set-top boxes and moving directly into app support for HDTV makers is a smart strategy for long-term longevity. All content is available on the Roku TV home screen, with the platform currently supporting more than 1,200 apps - and includes partners such as Netflix, Amazon, Hulu, Pandora, and Rdio. All updates will be implemented by Roku and rolled out directly into the connected smart TVs.
TV makers TCL and Hisense are the first two manufacturers to jump onboard with Roku, though better known, higher-end companies should eventually jump into the fun. HDTVs supporting Roku TV models will be available fall 2014, with TV sizing expected to range from 32" up to 55".
"Consumers will enjoy the ease and satisfaction of Roku TV while manufacturers leverage our design specifications, content relationships and software expertise," said Anthony Wood, Roku CEO, in a press statement. "At the same time the content community will gain additional distribution and revenues through an already popular and trusted streaming platform - now in the TV."
Online streaming allows TV viewers to cut cords and access a wider library of TV episodes, movies, and other Web-based content.
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