Apple TV snubbed, Time Warner Cable app out on Amazon Kindle Fire

Time Warner Cable subscribers that currently own an Amazon Kindle Fire HD or HDX tablet now have access to 300 live channels and 5,000 on-demand titles via their tablets. Time Warner already rolled out VOD for Roku set-top boxes, Microsoft Xbox 360 game consoles, the Samsung Smart TVs, and Apple iOS and Google Android devices.

It was rumored the Apple TV would receive the TWC TV app, but it looks like that might have to wait until early 2014.

Time Warner, like other cable operators, continues to try and tempt users to migrate content away from the living room - and rolling out apps for devices such as the Kindle Fire is an important step in the process. In a battle against cord-cutting, Time Warner CEO Jeff Bewkes wants cable operators to create new and innovative ways to compete against Netflix, YouTube, Hulu, and other Web-based, streaming services.