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Apple feels pressure from Google Chromecast, refurb Apple TV now $75

Apple drops price on refurb Apple TV units to just $75, possibly the result of Google's success with Chromecast.

@CharlesJGantt
Published Wed, Jul 31 2013 6:03 PM CDT   |   Updated Tue, Nov 3 2020 12:21 PM CST

As I predicted, set-top box manufacturers are scared of Google's new Chromecast HDMI media streaming dongle, and rightfully so. The little device costs just one-third of what comparable devices cost from other major brands. With companies like Netflix, Vimeo, Spotify, HBO, and PLEX either supporting Chromecast or planning support, the $35 dongle looks more appealing than anything else.

Apple feels pressure from Google Chromecast, refurb Apple TV now $75 | TweakTown.com

Today, Apple has dropped the price on its refurbished Apple TV box from about $85 to just $75. Is this because of Google's success with the $35 Chromecast? That could be it, but Apple does have a history of reevaluating their refurbished prices and dropping them if the market is slow, so it really could be either of the reasons. A brand new Apple TV unit retails for about $99 new, so there is little value in choosing the refurb over the new, but my bet is to go with the $35 Chromecast.

NEWS SOURCE:9to5mac.com

A web developer by day, Charles comes to TweakTown after a short break from the Tech Journalism world. Formerly the Editor in Chief at TheBestCaseScenario, he now writes Maker and DIY content. Charles is a self proclaimed Maker of Things and is a major supporter of the Maker movement. In his free time, Charles likes to build just about anything, with past projects ranging from custom PC cooling control systems to 3D printers. Other expensive addictions include Photography, Astronomy and Home Automation.

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