Most people are unaware of Amazon's grocery business that it runs in its home base of Seattle. More people are about to become aware, if a report by Reuters is accurate. According to their sources who are familiar with the situation, Amazon is preparing to expand its grocery business to Los Angeles as soon as this week and San Fransisco later this year.
Amazon's current grocery business utilizes their own fleet of trucks to deliver fresh produce--eggs, strawberries, and meat--to residents of Seattle. The current business, AmazonFresh, has been operating for a least five years. These sources say that the business could expand to 20 aditional urban areas in 2014, provided the two new markets said to be launching this year go well.
Grocery experts feel Amazon faces a major challenge with AmazonFresh. However, if successful, it could pave the way for Amazon to start delivering their own products via the same trucks used to deliver the groceries.
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