This morning Google launched a new feature on YouTube called Trends Map, which displays the top trending videos across the US. The YouTube Trends Map is updated in real-time and the data can be broken down by gender or age of the viewer.
The map shows a mass of small thumbnails which represent the trending video for that particular region. While the accuracy of the overlay may not be that good, I would say that the actual data is very precise and could be used as a solid resource in reports. To the right is a list of the top trending videos in the US at the moment, and when hovering over a thumbnail, some quick info about the video is displayed, including some country wide popularity statistics.
The user interface is very basic at the moment, and it is unclear if Google plans on continuing to improve it or not, but the data sets that are presented are sure to capture the interest of marketers and video makers. As of this posting the trailer for True Blood Season 6 is holding the #1 trending spot in the country with a teaser of The Clood's upcoming EP coming in second place. Interestingly enough, True Blood sweeps the board across the age ranges, the 13-17 age bracket is topped by a Family Guy trailer.
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