Estimates place Nexus 10 sales lower than Microsoft Surface

Estimated Nexus 10 sales numbers don't look good, likely less than 1m total sold.

38 seconds read time

Estimated sales numbers for the Nexus 10 aren't very positive. In fact, the estimates place sales of the Nexus 10 below that of the Microsoft Surface, which is widely regarded as a flop product. So, just how bad is it? Estimates suggest that Google has only sold somewhere between 680,000 and one million Nexus 10's.

Estimates place Nexus 10 sales lower than Microsoft Surface |

Neither Samsung or Google provided data regarding tablet sales, but some interesting extrapolations by Ben Evans resulted in those numbers. Since the Nexus 10 features a relatively uncommon screen resolution, Evans was able to use Google's development data for screen sizes. Only 0.1 percent of devices hitting the Play Store featured the resolution present on the Nexus 10.

An estimate of 680 million Android users at the end of March was used, though this could be slightly off base. Even still, sales numbers of the Nexus 10 aren't good, especially when compared to Apple's. Apple managed to sell 36.9 million iPads in the second half of 2012 and 10 million iPad minis in Q4 alone.


Trace is a starving college student studying Computer Science. He has a love of the English language and an addiction for new technology and speculation. When he's not writing, studying, or going to class, he can be found on the soccer pitch, both playing and coaching, or on the mountain snowboarding.

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