CES 2013 - I visited Digital Storm's suite and the focus of the room really was this massive system known as the Aventum. A fully customizable system, the Aventum starts at just shy of $5,000 and can run all the way up to $8,000 or more. It sits in a case custom designed by Digital Storm and fabbed locally in the San Francisco Bay Area.
The case is simple and elegant, and the model they were showing off in the suite, and subsequently at the Intel party tonight, featured hard-plumbed watercooling, an Intel 3970K, dual EVGA GTX 690s, and a plethora of other high performance components.
It features the Digital Storm A.R.E.S. cooling system, which allows lights, fans, and monitoring to be controlled from within Windows. If you're in the market for a new system, you should definitely check the Aventum out.