Current GPU prices have pushed gamers to a point where they will pay just about anything cheaper than the highest listing. If you have been following our coverage, NVIDIA's flagship RTX 5090 has become something close to an unimaginable purchase for most people, with prices on secondary markets soaring past $10,000.
Against that backdrop, $4,299 starts to look almost reasonable, and apparently many shoppers agreed. During Walmart's GeForce Week promotion, MSI's GeForce RTX 5090 32GB Gaming Trio OC appeared on the retailer's site at $4,299.99, offering a rare chance to buy NVIDIA's flagship GPU from a major storefront rather than a third-party marketplace seller with an even steeper markup. The listing has since gone out of stock.
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That $4,299 price puts the card $2,300.99 above NVIDIA's reference price, a premium of approximately 115%. And it was not just a handful of shoppers willing to pay it either. Walmart's page showed the card sitting in 10,000 carts before stock ran out. However, with RTX 5090 prices skyrocketing, Walmart's price was genuinely one of the better deals available.
The card itself is no slouch on paper. The MSI Gaming Trio OC packs 21,760 CUDA cores, 32GB of GDDR7 memory on a 512-bit interface, a 2,482MHz boost clock, and a 575W power draw.
Frequently Asked Questions
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Did Walmart’s GeForce Week include any other RTX 5090 cards at lower prices, or only this MSI model?
Will Walmart restock the RTX 5090 Gaming Trio OC after it sold out, or was this a one-time listing?
What makes the RTX 5090 so scarce at retail if AI buyers are absorbing so much of the supply?
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That said, AI companies are buying RTX 5090s by the pallet, pulling supply away from consumers before it ever reaches retail shelves. NVIDIA has not released a successor, leaving anyone who wants the fastest consumer GPU with very limited options and very little leverage on price. This leaves gamers with no real choice but to absorb a 115% premium and feel grateful about it.
