Xbox executive reveals if the time of new Xbox consoles is over

Xbox has been on a media rampage recently, with new Xbox CEO Asha Sharma expressing in several interviews that Xbox is about to go through big changes, which the executives have described as a "reset".

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Xbox has been enduring quite a bit of headwind, as Sharma and Xbox Game Studios CEO Matt Booty described in a recent co-authored letter; the current Xbox business model isn't sustainable, and other factors are at play, such as the ongoing memory and storage crisis caused by the boom in AI. The concerns around the hardware shortage driving up prices have fallen on the next-generation Xbox and PlayStation 6, as Sony isn't immune either.

In a recent interview with The Game Business, Christopher Dring spoke with Xbox CSO Matthew Ball about the condition of the console market amid Xbox's declining revenue despite multi-billion investment.

Ball said that Xbox has "no desire to move away from the console business," and when it comes is the console market "dying" Ball said, "No. It's not declining. It is growing. It's going to have a great year this year. What is important is that we restore that business for us."

"Do we need to get better at PC? Yes. Do we need to get better at mobile? Yes. But we can't ask publishers and players to bet on us on other platforms where we are behind, where our technology is inadequate, before we shore up the platform we have, the platform that many believe we've mistreated."

Ball went on to add that younger generations are still buying consoles, and that he hasn't seen any evidence to suggest that rate of console adoption has declined over the generations.