ASUS accidentally leaked the prices for the Xbox Ally and Ally X

The prices for ASUS's upcoming ROG Xbox Ally and Ally X have seemingly been leaked online by mistake, revealing $649 and $949 price tags.

ASUS accidentally leaked the prices for the Xbox Ally and Ally X
Comment IconFacebook IconX IconReddit Icon
Tech and Science Editor
Published
1 minute & 45 seconds read time
TL;DR: The prices for ASUS's upcoming ROG Xbox Ally and Ally X have been leaked online, revealing $649 for the Ally and $949 for the Ally X. These leaks provide early insight into the cost of ASUS's new gaming handhelds, highlighting their positioning in the premium portable gaming market.

Portable console gaming has exploded since the release of the Nintendo Switch, with Nintendo's console spawning a whole new market of portable gaming consoles that Microsoft doesn't want to miss the boat on.

ASUS accidentally leaked the prices for the Xbox Ally and Ally X 626226

With Valve releasing the Steam Deck in 2022 and getting a more than positive reception from that product, Microsoft is scrambling to enter the portable handheld market with its own consoles. However, they won't be consoles, nor made exclusively by Microsoft's gaming brand, Xbox. Instead, the devices will be handheld PCs made by ASUS with Xbox branding.

Microsoft needs to hurry up and get competitive in the portable gaming market or else it will lose to the expanding SteamOS platform, and to be competitive it needs to get the portable version of Windows 11 in as many hands as possible.

To do this, Microsoft has partnered with ASUS to release the Xbox versions of the ROG Ally, ASUS's handheld device. Microsoft and ASUS announced the ROG Xbox Ally and Ally X a few months ago, with both companies touting some pretty impressive hardware within both consoles. The hardware was so impressive that many were concerned about the price of each of these consoles, and now those prices have leaked online, seemingly by mistake as well.

According to a leaked preview from ASUS's own website, the pricing for the ROG Xbox Ally and ROG Xbox Ally X are as follows:

ROG Xbox Ally:

  • €599 (~$649 USD)

ROG Xbox Ally X:

  • €899 (~$949 USD)

It should be noted that pricing conversions are hardly ever simple conversions of currency, with Windows Central pointing to the current ASUS ROG Ally X's €899 price being $1050 as an example. That Z1-based device has an RRP of $799 in the US, with some US retailers such as Best Buy pricing it at $899. So, that means the $649 and $949 figures for the next-generation consoles may be more expensive than what they will actually retail for in the US.

And for that reason, as always with leaks, please take the information with a healthy amount of skepticism, as neither ASUS nor Microsoft/Xbox has officially confirmed the price for these new devices.

Photo of the ASUS ROG Ally Gaming Handheld
Best Deals: ASUS ROG Ally Gaming Handheld
Today7 days ago30 days ago
$639.97 USD$544.99 USD
$799.96 CAD$799.96 CAD
£479-
$639.97 USD$544.99 USD
$899$899
* Prices last scanned 4/23/2026 at 1:20 am CDT - prices may be inaccurate. As an Amazon Associate, we earn from qualifying purchases. We earn affiliate commission from any Newegg or PCCG sales.

Tech and Science Editor

Email IconX IconLinkedIn Icon

Jak joined TweakTown in 2017 and has since reviewed 100s of new tech products and kept us informed daily on the latest science, space, and artificial intelligence news. Jak's love for science, space, and technology, and, more specifically, PC gaming, began at 10 years old. It was the day his dad showed him how to play Age of Empires on an old Compaq PC. Ever since that day, Jak fell in love with games and the progression of the technology industry in all its forms.

Follow TweakTown on Google News
Newsletter Subscription