There's nothing out of the ordinary with the packaging. Simple items are included on the front such as wattage, efficiency and warranty. It's too bad there isn't a nice shot of the unit for you to look at in place of the abstract image that is present.
The back is packed full of information. This side gives us the I/O specs, some efficiency and noise charts, and some individual highlights. I still laugh at the Arrow Flow technology. Perhaps FSP's marketing department should speak with a few NASA engineers. I'm sure they would love to use this technology to cool items reentering into Earth's atmosphere.
The other half gives us a great cable and connector chart. You can't ask for more than this because it doesn't get any better.
The rest of the sides yield nothing more than directions to go to FSP's website. It's a shame that they don't give you the URL to go to it. I guess that's what Google is for.