Matte black packaging with a bold orange stripe at the top is where SteelSeries places an image of the Rival powered and illuminated. At the top, to the left, is the naming and to the right shows it is PC and MAC ready. The bottom displays that the Rival offers deadly precision, and the logo to the right finishes it out.
The front panel uses Velcro to stay closed, but once opened, you get a full view of the mouse inside of the box, under a layer of plastic, and you can now also read up on the six features shown and discussed at the left.
The right side of the packaging offers a column of six boxes. They cover the sensor, its maximum CPI, the longevity of the SteelSeries switches, the polling rate, tracking speed, and force that the Rival offers. There is also a view of the back of the Rival at the bottom of this panel.
Around back are three key features and design elements that makes the Rival stand out, and they include details on what each of them are or do. After repeating those features a few times, there are snippets of some of the software controls, followed by the Rival being shown in many colors.
The last panel simply provides the naming at the top and a large view of the Rival, more specifically an image of the illuminated scroll wheel.
Inside of the outer packaging, there is this very bright orange cardboard insert. This angles the mouse to make room for the paperwork and optional heel plate. To contain the Rival, a molded plastic shell keeps it in place and protects it from damage.