The AIC MiniBOD ships in a brown box like many enterprise and prosumer products. These are typically not found at your local Best Buy since they are used by users looking for products that are not considered general use.
On the side we see the specific model number, XJ-SA01-008-A1. AIC MiniBOD seems to roll off the tongue and keyboard much easier.
The internal packaging was well laid out with all of the pieces protected and the actual enclosure kept over 2 inches away from the external box.