Nintendo's new Switch hybrid console has sold 2 million units in the United States alone, according to the latest figures from analyst firm NPD Group.

The Nintendo Switch continues its sweeping success across the games industry through the month of September, where it reigned over Sony's PlayStation 4 and Microsoft's Xbox One in sales for the third month running--a milestone that the company proudly touts. The figures come from the NPD Group's latest monthly sales charts, which see the Switch selling over 2 million units in the U.S. alone, making up almost half of the Switch's currently reported 4.7 million install base.

The NPD Group also notes that the Switch has topped sales charts for five out of the seven months since its launch in March of 2017. "When combined with the Nintendo 3DS family of systems and the plug-and-play Super Nintendo Entertainment System: Super NES Classic Edition system, Nintendo systems claimed two-thirds of the month's total video game hardware sales," reads an official Nintendo press release that cites NPD's data.

The video games industry's Gaming Video Content (GVC) segment is tremendously lucrative, and according to analyst firm SuperData, it will pull in over $4 billion in 2017.

Gaming Video Content is one of the biggest pillars of the current Games-as-a-Service (GaaS) business model that gaming's biggest publishers--Activision, EA, Take-Two Interactive, and Ubisoft--are currently embracing. Service-based games such as Overwatch are built to monetize engagement, which is continually generated via content creators streaming gameplay on Twitch and YouTube, massive eSports tournaments with big payouts, and a steady stream of new content for players to enjoy. Publishers monetize said engagement in a number of ways, including lootboxes and other microtransactions, and, most importantly, through GVC.

As SuperData notes, the main methods of generating revenue through GVC are advertisements, strategic partnerships, subscriptions, donations, and sponsorships--all of which can be monetized via engagement strategies. As more people watch their favorite content creators, the more people play the games, and potentially buy into the monetization path--or simply generate billions in advertisement revenue simply by watching.

Star Wars: Battlefront II is slated to release next month, and will include an interesting looking singleplayer campaign that not only folds into the original trilogy, but tells a unique story from the Empire's point of view. One of my biggest concerns about the campaign is its length--Battlefield 1's War Stories were short-ish--but EA Motive's David Robillard affirms the experience well be somewhat beefy.

Back in April, EA and DICE teased that Battlefront II's campaign, which is told from Empire commander Iden Versio's point of view, would be "emotionally gripping" and deliver a tale of "revenge, betrayal and redemption." The story, which is being penned by Spec Ops: The Line writer Walt Williams alongside ex-IGN editor Mitch Dyer, will bridge the end of the original trilogy to the expanded universe, and touch upon the New Order's rise--all while featuring new and classic characters like Luke Skywalker.

But how long will Star Wars: Battlefront II's campaign actually be?

EK Water Blocks have announced the world's first TR4 based RGB monoblock for several ASUS X399 motherboards, the EK-FB ASUS ROG ZE RGB. Featuring a RGB LED strip, this monoblock utilizes award-winning EK-Supremacy EVO cooling engine to ensure best possible CPU cooling for your X399 motherboard.

Compatible with ASUS ROG Zenith Extreme, ASUS PRIME X399-A and SUS ROG Strix X399-E Gaming motherboards, the EK-FB ASUS ROG ZE RGB Monoblock is made of nickel-plated electrolytic copper while the top is made of quality acrylic glass. This monoblock directly cools your AMD Ryzen Threadripper processor as well as your MOSFET module to provide incredible cooling properties for high and stable overclocks. Thanks to a redesigned cold plate, the X399 monoblock is able to provide improved contact with the entire Ryzen Threadripper processor IHS to enable superior heat transfer.

ASUS X399 series motherboards uses the most advanced LED system on the market, the EK-FB ASUS ROG ZE RGB Monoblock takes full advantage of this by allowing each individual LED to be customized by the user.

Cooler Master have decided to celebrate their 25th anniversary by expanding their 80PLUS Bronze certified MasterWatt range. These new power supplies offer an improved modular design, enhanced cables, and an innovative semi-fanless system.

The MasterWatt range is symbolic for delivering impressive performance while maintaining cost efficiency. These PSU feature a quiet Silencio model fan that has established a reputation for noise reduction thanks to its swept fan blades and LBD bearings. Improved components allow the MatterWatt range to operate without a fan for up to 15% of rated output wattage. Cooler Master have also revised all the cables to accommodate larger cases, this has resulted in improved cable management and cables are 14% longer than previous generations.

Available in 450W, 550W, 650W and 750W, these new models will be released at the end of October 2017.

PlayerUnknown's Battlegrounds is a runaway success with 2 million concurrent gamers on Steam, and over 15 million copies that have made South Korean developer Bluehole, nearly $500 million. Insanity.

Battle Royale is now blending with the virtual world with Virtual Battlegrounds, something that was born from a post on Reddit, and then Oneiric Entertainment went to work with it. It looks very basic right now, almost like it was made as a joke - which it kinda was, with a limited 16-player world for now with plans to expand the player count.

Virtual Battlegrounds has free-for-all and squad-based options, with a release in 2018 for the Oculus Rift and HTC Vive headsets. If it is to become something better than it is now, it's going to need some serious work, and much more time in the development oven.

NVIDIA is expected to launch their new GeForce GTX 1070 Ti as a direct competitor, and killer of AMD's recently limped to market Radeon RX Vega 56. AMD's new Radeon RX Vega 56 is a great value for money card when compared to the GTX 1070, but the new GTX 1070 Ti will take care of that. Today, we have KFA2's leaked GTX 1070 Ti EX.

KFA's new GeForce GTX 1070 Ti EX rocks a dual-fan cooler, with our first look at the retail packaging. We have 6+8-pin PCIe power connectors, with 8GB of GDDR5 on-board. The usual suspects of specs with the GTX 1070 Ti, which should arrive on October 26.

Another sneaky shot, this time of the PCB.

ZOTAC has just announced the latest member in its GTX 10 series of graphics cards, with the new ZOTAC GeForce GTX 1080 Ti ArcticStorm Mini.

The new GTX 1080 Ti ArcticStorm Mini graphics card is only 212mm (8.35 incheS) long with a full-coverage water block that sports nickel plated direct copper contact with precision 0.3mm micro-channels for the ultimate in heat dissipation. The water block is beautifully see-through, with a metal backplate on the back.

ZOTAC's new GeForce GTX 1080 Ti ArcticStorm Mini features standard G 1/4 type fittings, meaning you can use most third-party liquid cooling components. The only improvements I would've made to this is to make it a single-card slot, since it seems that the DVI port is now restricting single-slot GTX 1080 Ti goodness.

Microsoft's Xbox One is shunned like the plague in Japan, which is dominated by mobile games and, in the console space, Sony's PlayStation 4 and Nintendo's new Switch handheld. As a result, Microsoft seems to have trouble attracting key Japanese devs--especially niche games-makers like Nippon Ichi Software. According to NIS America, the North American branch of Nippon Ichi Software, Microsoft isn't really keen on tapping the Japanese games market.

According to NIS America president and CEO Takuro Yamashita, Microsoft isn't keen on niche Japanese games. "Honestly speaking, Microsoft's approach to Japanese games hasn't been very supportive," Yamashita-san told MCV. "Microsoft, you know, for Japanese games, there's still a very niche element to them, no matter what it might be. Microsoft also has a minimum order quantity for their games, and their whole structure isn't really geared toward niche games or smaller games like Japanese titles, so they're not really supportive of Japanese games or developers."

This seems strange as a number of high-profile games from Japanese devs and publishers do release on the Xbox One and the Windows 10 platform, including Final Fantasy XV, but the reality is the system doesn't sell well in the region. Any Japanese games that come to Xbox One are usually big-budget titles that are being localized by massive publisher-led development teams. Sony's PlayStation 4, conversely, is a hotbed of niche and popular Japanese games, from JRPGs and everything in between.

With over 15 million copies sold, you're bound to find players who are willing to cheat for a little chicken dinner. PlayerUnknown's Battlegrounds is not exception, anti-cheat system BattlEye has reported that over 322,000 cheaters have been caught in PUBG, that's 6-13K banned a day, with the vast majority reportedly from China.