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Gaming Sponsorship - Part 1: Adding value and keeping sponsors happy

By: Chris Smith | Guides | Posted: Jan 3, 2015 3:12 am

The breakdown

 

Social media is a relatively simple and cheap way to promote yourself and your sponsors to a wider audience - as long as you know what you're doing.

 

gaming-sponsorship-part-1-adding-value-keeping-sponsors-happy_03

 

As long as you have the basics down pat like when to post, how to engage your audience and are posting regularly, all you need is someone to make some fancy looking pictures and you can go for your life. Simple things like sharing sponsor page status', announcing their new releases, giving away some small products or promotional items on your page or even simply just keeping your attendee's informed about sponsor sales and specials.

 

Video and written reviews

 

Video and written reviews are a tool that are quite easily completed and extremely overlooked for most organizations. As you're servicing a company, they're likely to send you some sort of 'freebies' to help keep you happy. Furthermore, if you're a sponsored player or running a gaming organization, you're most likely going to be provided with sponsor gear to use.

 

gaming-sponsorship-part-1-adding-value-keeping-sponsors-happy_04

 

Writing an 800 word forum post or blog will take you around 45 minutes of your time and prove invaluable to your sponsors, this is also a good way to help promote yourself and your organization to the wider audience. Please bear in mind that you must be honest with these reviews. Most companies aren't stupid and will realize if you're trying to suck up to them, this is coupled with the fact that you will lose lots of respect from your peers, audience and supporters if they catch you favoring a company just because they give you extra support or funds.

 

Website exposure

 

This is one of the most basic explanations of them all. If you're looking to give a little extra exposure to your sponsors, consider displaying their banner advertisements and company logo on your website and website skin setup.

 

Most companies will have a myriad of online graphics stored for use, so just ask them. Make sure you report to them the hits of these websites occasionally, just to let them know what's going on.

 

 

Final Thoughts

 

That brings us to the end of this article, we hope you've learned some things about what it takes to keep a sponsorship afloat and some separate ways you can try and add value to your organization, business or self.

 

gaming-sponsorship-part-1-adding-value-keeping-sponsors-happy_08

 

There are of course almost endless possibilities for sponsor proportion, but we've covered a few that I (as a sponsor myself) thought Stuart Tonks and his GGF LAN team did quite well to keep my reports positive and my HQ impressed.

 

Part II will focus on live event avenues exposure throughout these various extremely important methods. Stay tuned to our Facebook and website to check the publication as it happens.

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