It seems that everyone is looking to produce a high speed USB 3.0 product these days and Kingston is no exception. USB 3.0 is quickly gaining momentum in the marketplace and anyone purchasing a new motherboard will find that the technology was tossed in as a freebie. Going from a couple free USB 3.0 ports to actually using the new SuperSpeed standard is another story and one that is going to cost some money. Most users will be fine accepting a standard platter based solution that offers up to 100MB/s read and write speeds, a 3x increase over USB 2.0. This lower speed option will cost you around 30 Dollars or less if you use an old HDD to fill a low cost USB 3.0 enclosure. 30 USD is a small price to pay as long as you have the drive to fill in the gaps for such a plan.
Then there is option 2, the one Kingston is counting on. This option involves spending nearly as much on a drive as you did on your new motherboard. Option 2 is a trendy one that will leave you with a very fast SSD based drive that recovers well from 'SSD Fragmentation' and is nearly indestructible while being shock proof. Even though option 2 is superior in nearly every way, we still have to go back to that whole price thing.
If you use external drives a lot and have the need for a lot of storage capacity then the Kingston HyperX MAX 3.0 will be of extreme interest to you. PC Perspective has reported the 128GB MAX 3.0 will be available with an MSRP of 280 USD. Newegg currently lists the faster OCZ Technology Enyo for 319.00 USD for the same 128GB capacity. The Enyo is smaller, sleeker, faster and lighter than the HyperX MAX 3.0, but its cost is significantly more if PCPer.com's pricing information is correct.
The Kingston HyperX MAX 3.0 is a product that will live and die by the price tag. There isn't a lot of competition out there, but a baseline has already been set. Now it is up to Kingston to try and outperform the competition in the one area they have left to compete in.
We'll follow up with more information when we have the final pricing information and a list of everything included in the retail package.