AMD is imposing fines on retailers selling Radeon RX 6750 GRE GPUs below MSRP in China

China-exclusive Radeon RX 6750 GRE is proving to be popular with PC gamers in the region, and AMD is cracking down on retailers selling it at a discount.

Published
Updated
1 minute & 24 seconds read time

AMD launched a new GPU in January 2023, the Radeon RX 7600 XT, which took its mainstream RDNA 3 offering and doubled the VRAM capacity to 16GB. Per our review, adding a slight boost to clock speeds is enough to make a difference in most games, but the overall performance sits very close to the Radeon RX 7600 8GB model.

AMD is imposing fines on retailers selling Radeon RX 6750 GRE GPUs below MSRP in China 02

What does this have to do with the Radeon RX 6750 GRE GPU (another Golden Rabbit Edition release), an RDNA 2 GPU released exclusively in China before the Radeon RX 7600 XT? AMD has yet to release the Radeon RX 7600 XT 16GB in China because the Radeon RX 6750 GRE (available in 10GB and 12GB variants) is proving very popular in the region.

And for a good reason: the card is priced similarly to the GeForce RTX 4060 while outperforming NVIDIA's mainstream GPU and the more expensive GeForce RTX 4060 Ti, so much so that AMD is cracking down on retailers discounting the Radeon RX 6750 GRE by imposing fines to ensure that its profit margins remain intact.

The Radeon RX 6750 GRE is being marketed in the region as a 1440p gaming GPU at a 1080p price.

AMD is imposing fines on retailers selling Radeon RX 6750 GRE GPUs below MSRP in China 03

According to MyDrivers (via Wccftech), if a retailer is selling either the Radeon RX 6750 GRE 10GB or 12GB below MSRP in the region, they will be fined 500 RMB per card sold for the first three offenses - with that figure increasing to 1000 RMB for the fourth offense. In addition to a 'fourth strike,' AMD will no longer supply the offending retailer with Radeon RX 6750 GRE stock.

The reason why retailers have been discounting Radeon RX 6750 GRE GPUs in the region, and only by a small amount, comes down to the card's popularity and old-fashioned competition among sellers. This is not allowed, with AMD doing everything possible to ensure GPU prices remain as they are.

Buy at Amazon

SAPPHIRE NITRO+ Radeon RX 7800 XT 16GB GDDR6

TodayYesterday7 days ago30 days ago
$539.99$539.99$409.00
Buy at Newegg
$539.99$539.99$549.99
* Prices last scanned on 4/24/2024 at 2:12 pm CDT - prices may not be accurate, click links above for the latest price. We may earn an affiliate commission.

Kosta is a veteran gaming journalist that cut his teeth on well-respected Aussie publications like PC PowerPlay and HYPER back when articles were printed on paper. A lifelong gamer since the 8-bit Nintendo era, it was the CD-ROM-powered 90s that cemented his love for all things games and technology. From point-and-click adventure games to RTS games with full-motion video cut-scenes and FPS titles referred to as Doom clones. Genres he still loves to this day. Kosta is also a musician, releasing dreamy electronic jams under the name Kbit.

Newsletter Subscription

Related Tags