Meta served forbidden video content to followers of teen influencers on Instagram

An experiment has reportedly revealed Meta's algorithm has served up child-sexualizing reels to followers of teen and pre-teen influencers on Instagram.

1 minute & 29 seconds read time

A new report from The Wall Street Journal has claimed Meta's algorithm for Instagram Reels served up questionable content to accounts that were exclusively following pre-teen and teen influencers on the platform.

Meta served forbidden video content to followers of teen influencers on Instagram 2631

The WSJ conducted an experiment by taking a group of accounts and exclusively following pre-teen and teen influencers. The publication then monitored the type of content the account was being delivered through Instagram Reels, and according to the report, the content these accounts were being served was "risqué footage of children as well as overtly sexual adult videos". These types of ads aren't allowed on Meta's platforms, yet they were being served to accounts designed to simulate a typical child's account.

Additionally, the WSJ reports that some notable brands, such as Disney, Walmart, Pizza Hut, Bumble, Match Group, and The Wall Street Journal itself, had ads representing their brands served alongside this questionable content. The same issue recently took place on the social media platform formerly called Twitter, and now called X, as antisemitic featured ads from big brands that resulted in some advertising expenditure being pulled or at least paused.

It seems that Meta's content algorithm has now had the spotlight placed on it, which Meta has responded to - saying it "would pay for brand-safety auditing services to determine how often a company's ads appear beside content it considers unacceptable."

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Jak joined the TweakTown team in 2017 and has since reviewed 100s of new tech products and kept us informed daily on the latest science, space, and artificial intelligence news. Jak's love for science, space, and technology, and, more specifically, PC gaming, began at 10 years old. It was the day his dad showed him how to play Age of Empires on an old Compaq PC. Ever since that day, Jak fell in love with games and the progression of the technology industry in all its forms. Instead of typical FPS, Jak holds a very special spot in his heart for RTS games.

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