Elon Musk reveals hidden meaning behind the swooping 'X' in SpaceX

SpaceX and Tesla CEO Elon Musk has revealed that he spent considerable time deciding on the font for his two companies, SpaceX and Tesla.

Published Aug 29, 2022 5:03 AM CDT
1 minute & 36 seconds read time

Branding matters for businesses, and in particular, to SpaceX and Tesla CEO Elon Musk, who revealed over the weekend that he "agonized" over his choices for both his businesses.

In response to a tweet asking, 'where have all the serifs gone?' Musk said it was maybe 'times for new roman', which was followed up by an individual commenting on Tesla's font, describing it as "pretty sweet". Musk replied to the comment and said that he "somewhat agonized" over the fonts for both Tesla and SpaceX, saying that he "loves fonts tbh". Musk said that there are some similarities between Tesla and SpaceX fonts, in particular, the decision to implement negative space.

Another of Musk's followers replied to the thread and complimented the 'X' in SpaceX, with sparked a reply from Musk, who wrote that the swoop of the X is "meant to represent the rocket's arc to orbit". BusinessInsider reports that the Tesla logo is meant to resemble a cross-section of an electric motor. In other Elon Musk news, the SpaceX and Tesla CEO has warned that there is a bigger threat to humanity than global warming.

"Population collapse due to low birth rates is a much bigger risk to civilization than global warming", wrote Musk. The Tesla CEO also acknowledged that global warming is an issue, but not as big as declining birthrates. In other news, NASA is about to launch a rocket on a journey around the Moon, in its first step to getting humans back on the lunar surface.

Elon Musk reveals hidden meaning behind the swooping 'X' in SpaceX 01 | TweakTown.com
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Jak joined the TweakTown team in 2017 and has since reviewed 100s of new tech products and kept us informed daily on the latest science and space news. Jak's love for science, space, and technology, and, more specifically, PC gaming, began at 10 years old. It was the day his dad showed him how to play Age of Empires on an old Compaq PC. Ever since that day, Jak fell in love with games and the progression of the technology industry in all its forms. Instead of typical FPS, Jak holds a very special spot in his heart for RTS games.

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