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GTA V rotates back into Game Pass to help kick off Take-Two's Q1

GTA V is coming back to Game Pass to help fill out Take-Two's Q1 revenues ahead of the mode's standalone console release.

@DeekeTweak
Published Tue, Apr 6 2021 1:17 PM CDT   |   Updated Mon, May 3 2021 7:31 PM CDT

Grand Theft Auto V has rotated back into Game Pass for one big reason: GTA Online monetization.

GTA V rotates back into Game Pass to help kick off Take-Two's Q1 34 | TweakTown.com

Take-Two has expected GTA Online to moderate for a while now, but the mode is still making millions every year. GTA Online's new Cayo Perico Heist drove record engagement--the mode had more players in 2020 than ever before--and Take-Two and Rockstar are eager to push things even farther.

That's the main motivation for GTA V appearing on Game Pass. It's an easy way to sample both GTA V and GTA Online, and once the period is over and GTA V rotates out, gamers are more likely to buy. This tactic has worked very well in the past. Take-Two reported GTA V sales and monetization spikes after the first time it was included on Game Pass, and the free Epic Game Store release also helped boost its balance sheets.

Take-Two's upcoming plans add a new dimension to this strategy. GTA Online will soon be made available as a standalone premium game that's separated from GTA V. Rockstar did this with Red Dead Online, which is priced at $19.99 on its own.

The idea here is to use Game Pass as a vehicle of access, then once it rotates out, gamers can either buy GTA V at ~$29.99 to continue their GTA Online escapades, or buy the standalone version at $14.99 - $19.99. Rockstar also confirmed that GTA Online will be free for PlayStation Plus subscribers for a month after launch. This is yet another layer to the subscription-gateway strategy.

GTA Online is a megaton earner for the company, and this move will help pad out Take-Two's Q1 FY2022 period, which is traditionally lighter than the critical Q3 holiday period.

Take-Two expects recurrent consumer spending from microtransactions to make up 63% of its FY2021 revenues, or roughly $2.154 billion. GTA Online is expected to be a big part of these earnings.

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Derek joined the TweakTown team in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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