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Samsung Z Flip: folding smartphone without Galaxy

Samsung Galaxy Z Flip could turn out to just be the 'Z Flip' smartphone according to a new trademark by Samsung

By Anthony Garreffa on Feb 8, 2020 08:52 pm CST - 1 min, 33 secs reading time

Samsung will be unveiling and detailing its new Galaxy Z Flip foldable smartphone at its Unpacked 2020 event on February 11, but it looks like the name of the phone could be wrong -- drop the Galaxy, and it could just be the 'Z Flip'.


According to a new trademark submitted by Samsung in Europe, the company could be calling its new foldable phone the Z Flip. Samsung Electronics filed for the trademark with the EUIPO (European Union Intellectual Property Office) on February 7, kinda confirming that its new foldable will be called the Z Flip, and not the Galaxy Z Flip.

Samsung first introduced the Galaxy branding in 2009, but it has gone through many changes over the years -- and one of the biggest ones will be this year with the introduction of the Galaxy S20 range of smartphones. Samsung has gone from the original Galaxy S through to the Galaxy S10 -- but is changing things up to the naming system with the move from S10 to S20 instead of S10 to S11. The shift away from the Galaxy brand with its Z Flip is an interesting move, however.

We'll know for sure on February 11 at Unpacked 2020.

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Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games to be built around consoles. With FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with high-end, custom-built PCs. His addiction to GPU technology is unwavering, and with next-gen NVIDIA GPUs about to launch alongside 4K 144Hz HDR G-Sync gaming monitors and BFGDs (65-inch 4K 120Hz HDR G-Sync TVs) there has never been a time to be more excited about technology.

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