Streaming wars: Disney to ban Netflix ads on all properties it owns

The fight between Disney and Netflix is really starting to fire up, with reports surfacing from CNBC that Disney will be stopping ALL ads for any Netflix-related content on all of the properties it owns... except for ESPN.

CNBC reports that a Disney spokesperson said: "The direct-to-consumer business has evolved, with many more entrants looking to advertise in traditional television, and across our portfolio of networks".

Netflix will be enemy #1 for Disney, at least for now -- but eventually, Disney will ban ads from all competitors big and small as it leads into the launch of its own streaming service in Disney+.

Disney CEO Bob Iger previously told The New York Times: "What Netflix is doing is making content to support a platform. We're making content to tell great stories. It's very different". While Disney executive Agnes Chu chimed in with: "We're not making a large volume of things just to make them. Everything we do, we have a very clear focus that it needs to meet the standards that the originals set, and, hopefully, take it to another level on Disney+".