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Streaming wars: Disney to ban Netflix ads on all properties it owns

The fight between Disney and Netflix is only beginning, and Disney won't Let It Go

By: Anthony Garreffa from Oct 6, 2019 @ 21:54 CDT

The fight between Disney and Netflix is really starting to fire up, with reports surfacing from CNBC that Disney will be stopping ALL ads for any Netflix-related content on all of the properties it owns... except for ESPN.


CNBC reports that a Disney spokesperson said: "The direct-to-consumer business has evolved, with many more entrants looking to advertise in traditional television, and across our portfolio of networks".

Netflix will be enemy #1 for Disney, at least for now -- but eventually, Disney will ban ads from all competitors big and small as it leads into the launch of its own streaming service in Disney+.

Disney CEO Bob Iger previously told The New York Times: "What Netflix is doing is making content to support a platform. We're making content to tell great stories. It's very different". While Disney executive Agnes Chu chimed in with: "We're not making a large volume of things just to make them. Everything we do, we have a very clear focus that it needs to meet the standards that the originals set, and, hopefully, take it to another level on Disney+".

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