North Americans to spend most on mobile game purchases

North American gamers are to spend the most money per user on in-game mobile game purchases in 2017.

1 minute & read time

North American gamers are expected to spend more money on average in per-user mobile game purchases than other worldwide regions throughout 2017.

North Americans to spend most on mobile game purchases 500

Mobile gaming is expected to rake in $46 billion in worldwide revenues, and account for 46% in total gaming revenues of $108.9 billion for 2017. Although China is leading in smartphone games revenues with $27.5 billion expected for 2017, North American mobile gamers actually spend more money in mobile games on an average per-user basis.

According to a new infograph published by Newzoo and AppLift, North American mobile game players will spend an average of $108.36 per paying user every year, the highest of all other global regions.

North Americans to spend most on mobile game purchases 894

With in-game purchases and microtransactions, mobile gaming is a lucrative industry that is only expected to go throughout the years. By 2020, Newzoo predicts mobile gaming will make up 50% of the games industry's revenues, or $64.9 billion.

The world's top leading publishers have been embracing more and more in the hopes of emulating the giants like Supercell: Ubisoft plans to release a new Assassin's Creed mobile game alongside a new South Park title, and Nintendo has been tapping the market with successive releases based on its most popular IPs, including Mario and Fire Emblem. Square Enix has also released a fleet of its back-catalog classics to the platform, and is embracing free-to-play experiences with its Final Fantasy XV game.


Derek joined the TweakTown team in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

Newsletter Subscription

Related Tags