World AIDS Day, designated on 1 December every year since 1988, is dedicated to raising awareness of the AIDS pandemic caused by the spread of the HIV infection. Governments, non-governmental organizations, and individuals around the world mark this day, often by organizing educations on AIDS prevention and fundraising.
In honor of World AIDS Day, Apple is offering ways for customers to join (RED) in its mission to create an AIDS-free generation. Apple is the world's largest corporate contributor to the Global Fund, founded by, among others, Melinda and Bill Gates and Kofi Annan. This year marks Apple's 10th anniversary supporting (RED) in the fight to end AIDS.
Tim Cook, Apple's CEO, said in an official statement:
The gift of life is the most important gift that anyone can give. Thanks to the vision and dedication of (RED), an AIDS-free generation is within our reach. We want to leave the world better than we found it, and that's why our longtime partnership with (RED) remains so important to us.
This year, Apple introduced a line of RED products such as iPhone 7 battery case, iPhone SE case, and Pill+ Portable Speaker, in addition to the regular lineup of RED products that are available year-round.
For the next week, a range of the most popular games on the App Store are offering limited-edition RED content, and all proceeds from the associated in-app purchases go to the Global Fund.
Starting tomorrow (December 1st) through December 6th, Apple is donating $1 to (RED)'s mission for every purchase made with Apple Pay at an Apple Store, on Apple.com or through the Apple Store app, up to $1 million. Bank of America will also make a donation for every Apple Pay transaction using its cards, also up to $1 million.