Google to punish mobile sites with intrusive advertising

Google cracking down on intrusive mobile ads, page ranking affected.

@seanridgeley
Published Wed, Aug 24 2016 1:21 PM CDT   |   Updated Tue, Nov 3 2020 11:58 AM CST

Facebook is punishing clickbait, and now Google is about to punish intrusive ads on mobile -- the future of the internet is bright, indeed.

Google to punish mobile sites with intrusive advertising | TweakTown.com

The search engine giant acknowledges how frustrating intrusive "interstitials" (pop-up ads that obscure content) can be, and says it will soon be cracking down. Should a site employ these types of ads, its ranking on Google may find itself lower than it would otherwise. The emphasis here is on "may", because if the content is of great quality and relevant enough, it could still rank highly.

The policy does not affect pop-ups related to cookie usage, age verification, login, or reasonably sized banners.

Sean has a background in journalism, and has been using that to write about gaming and tech since 2008 - first for Neoseeker, then Rage3D, and now, TweakTown. As News Editor, Sean's job is to supply regular stories on the latest happenings in the tech world. He also writes tweak guides to help you get the most out of your PC games and hardware.

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