Apple Music rumored to receive interface overhaul this summer

Amidst struggles, Apple looking to overhaul its streaming music service, sources say.

@seanridgeley
Published Wed, May 4 2016 3:24 PM CDT   |   Updated Tue, Nov 3 2020 12:00 PM CST

Following mediocre reviews of Apple Music's first iteration and departures of executives intended to revitalize the company's music strategy (among other bad news), those familiar with the service have told Bloomberg a revamp is on the way.

Apple Music rumored to receive interface overhaul this summer | TweakTown.com

It's said the interface will be made more intuitive to use, Apple's streaming and download businesses will be better integrated, and its online radio service will be expanded. The reveal will take place at the company's Worldwide Developers Conference in June, at which point the marketing machine will go full throttle to get more customers on board.

Nine Inch Nails founder and tech geek Trent Reznor as well as content head Robert Kondrk are said to oversee the new design, with many other notable staff contributing.

The same sources state Apple's Beats Music deal isn't bearing the fruit it hoped it would, and instead has caused a "rare culture clash" and a lack of cohesion within the company. However, it's also said this is all intentional, serving as an "attempt to throw together different people to create something groundbreaking."

Time well tell if Apple can play catch-up to Spotify, which has been keeping pace with these new industry demands and reeling in new users all the time for it. Last we saw, it boasted 30 million subscribers, while Apple sat at 11 million.

NEWS SOURCE:bloomberg.com

Sean has a background in journalism, and has been using that to write about gaming and tech since 2008 - first for Neoseeker, then Rage3D, and now, TweakTown. As News Editor, Sean's job is to supply regular stories on the latest happenings in the tech world. He also writes tweak guides to help you get the most out of your PC games and hardware.

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