Microsoft is making some changes to the usual BSOD page, which itself has been updated with Windows 8 and now Windows 10. The information contained on it, and what can be gleaned through logs anyway, can already tell you what happened with a quick search on Google (or, dare we say, Bing?). But now they want to make it a little easier, with QR codes.
This new system isn't quite active yet, but when it does go live, presumably with the next big release planned this summer, it'll connect the QR code seen above with a page that that'll explain, hopefully in easy to read terms, what happened and why. This could make it much easier to pin down problems with your build because things do happen and go wrong unexpectedly. Right now the landing page is generic, however.
Microsoft is on to something here. The information that you usually get is not always easy to sift through or investigate for everyone. Information can always be found, it's definitely out there, but the ease of use demonstrated here could make for a much easier and more convenient troubleshooting time. Not to mention it'd be far easier for customer support.