Netflix members viewed 42.5 billion hours of TV in 2015 alone

Netflix caused a huge 50% drop in TV viewing in the US in 2015, with 42.5 billion hours of Netflix streamed.

@anthony256
Published Sat, Mar 5 2016 12:59 AM CST   |   Updated Tue, Nov 3 2020 12:01 PM CST

We all know how powerful Netflix is, but what kind of impression is it leaving against the traditional TV market? Well, Netflix is really cutting into traditional TV ratings, and that's both a good, and bad thing.

Netflix members viewed 42.5 billion hours of TV in 2015 alone | TweakTown.com

In 2015 alone, Netflix accounted for around 50% of the 3% decline in TV viewing in the US, according to a new study by Michael Nathanson of MoffettNathanson. Nathanson calculated that based on an estimate of Netflix's domestic subscribers, who streamed a huge 29 billion hours of video in 2015 - and worldwide, Netflix members streamed a huge 42.5 billion hours of content. With 29 billion hours of video streamed, it represents 6% of total American live-plus-7 TV viewing reported by Nielsen (up from 4.4% in 2014).

Nathanson continued in his report, adding that he predicts Netflix's total streaming hours as a percentage of TV viewing will increase - where in 2020 it should be hitting around 14%, he noted: "Currently, Netflix is a source of industry pain, but not necessarily a cause of industry death".

NEWS SOURCE:variety.com

Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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