Since Sony's PlayStation 4 is utterly dominating the current console market with tons of global sales, it's only natural for the Japanese console-maker to invest pretty heavily into the brand's future. To ensure the momentum keeps going, Sony has announced a new division that's totally dedicated to the PlayStation brand.
The new division is called Sony Interactive Entertainment and it will serve as the headquarters for everything PlayStation, according to Sony President Shawn Layden. "We are announcing the formation of a new company called Sony Interactive Entertainment LLC (SIE) that will serve as the headquarters for everything PlayStation. This new company will power the next 20 years of PlayStation innovation. It will be headquartered out of the United States in San Mateo, California, joins the forces of both Sony Computer Entertainment Inc. and Sony Network Entertainment LLC, combining the strengths and talents of both companies."
Sony Interactive Entertainment will focus on the next two decades of PlayStation hardware and content, including PlayStation VR virtual reality gaming, the upcoming PlayStation 5 console, and expanded content offerings like Sony's TV-streaming-over-PS4 service PlayStation Vue.
The Japanese gaming giant now has a trident of companies to spearhead its PlayStation brand, and it'll be interesting to see its plans for the next 20 years of console gaming. The announcement was vague as far as details, but we'll likely see some major reveals and teases at E3 2016 in June.
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