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VAIO brand is making a comeback in the United States with a new tablet

The VAIO brand is back again, with a new tablet reaching the US in October

By Anthony Garreffa | Aug 20, 2015 04:33 am CDT

Most people will remember the iconic VAIO brand that Sony had, but sold the rights to in early 2014 to investment firm Japan Industrial Partners, which is ramping up to launch a new VAIO tablet in the United States in October.


The company started off selling products locally, but now they want VAIO products selling across the world. VAIO CEO Yoshimi Ota said that the reason VAIO was so unprofitable when Sony had the rights was a focus on market share. Under the ownership of Japan Industrial Partners, VAIO won't be pushing any cheap or unprofitable devices. This is where the new Canvas Z steps up to the plate.

The new VAIO Canvas Z is a "monster tablet" rocking a 12.3-inch 2560x1704 display, a massive Core i7-4700HQ processor, up to 16GB of RAM and a 256GB SSD. The Canvas Z rocks a built-in kickstand, stylus, and a detachable keyboard.

VAIO will start the pricing on the Canvas Z at $2199 when it launches on October 5, with pre-orders to start in the middle of September. VAIO will also be launching into the Brazilian market, but there is no ETA on when that will happen. Moving into the future, VAIO will be pushing into multiple new categories, something that will include wearables, communication devices, factory machines, and even - wait for it - consumer entertainment robots.


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