Epic Thanksgiving Giveaway: MSI GeForce RTX 3080 GAMING X TRIO!
TRENDING NOW: Here's our Top 10 best handpicked Amazon Black Friday tech deals!

Logitech is now known as 'Logi', and it's not even April Fool's Day

Logi is the new Logitech, with Logi saying that tech 'doesn't say anything'

@anthony256
Published Wed, Jul 8 2015 3:48 PM CDT   |   Updated Tue, Nov 3 2020 12:05 PM CST

Logitech has just announced that it has changed its name, which is quite the shock, as it feels so sudden. From here on out, Logitech is now known as "Logi". Why? Because "tech is everywhere".

Logitech is now known as 'Logi', and it's not even April Fool's Day | TweakTown.com

Logi's VP of Brand Development, Charlotte Johs, told Gizmodo: "Tech is in the air you breathe...it's in your clothes...in the future, 'tech' doesn't say anything". But where did the name 'Logi' come from? Johs says that it is thanks to its most popular product, the Boom series of Bluetooth speakers, as it is the company's first Logi-inspired piece of tech.

The Logitech name won't be disappearing instantly, with the Logitech brand staying on products like mice, keyboards, and speakers - at least, for now. Logi will be the name that will be used for products as we move into the future.

NEWS SOURCE:gizmodo.com

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

Newsletter Subscription

Related Tags

Newsletter Subscription
Latest News
View More News
Latest Reviews
View More Reviews
Latest Articles
View More Articles