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Microsoft is about to give the Xbox One another price drop

After culling the $50 price cut on the Xbox One, the price cut returns temporarily

By Anthony Garreffa on Jan 15, 2015 10:36 pm CST - 1 min, 6 secs reading time

Microsoft owned the holiday season with the Xbox One and its $349 price tag, but then the price went up to its normal $399 as Microsoft removed the discount. Well, it's been 12 days, so Microsoft is discounting the Xbox One by $50 once again, but this time for a much shorter amount of time.

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As of tomorrow (Friday, January 16) the company is dropping the price of the Kinect-less Xbox One by $50, but Microsoft isn't sure when this sale will end. When asked why Microsoft is cutting the price again after 12 days of it returning to normal, Corporate Vice President of Marketing for Xbox, Michael Nichols told Polygon: "Over the last year we made a bunch of moves to engage fans better. Included in that was a real lead up to the holidays".

Not only will the price cut take place, but Microsoft plans on throwing out new games, improvements to Xbox Live, and much more. Nichols added "It was really about positioning ourselves to have a breakout holiday. We were as aggressive as we could be to see how people would react. The results were staggering, it was a terrific response to the changes we made".

Do you plan on getting the Xbox One again now that it's cheap? Or will you be holding off for some new games, or a new bundle?

Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games to be built around consoles. With FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with high-end, custom-built PCs. His addiction to GPU technology is unwavering, and with next-gen NVIDIA GPUs about to launch alongside 4K 144Hz HDR G-Sync gaming monitors and BFGDs (65-inch 4K 120Hz HDR G-Sync TVs) there has never been a time to be more excited about technology.

NEWS SOURCE:polygon.com

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