Smartwatch makers should focus on better apps to drive ownership

Trying to drive interest in smartwatches can be difficult, as many owners abandon using their devices, and releasing better apps could help.

Published Tue, Jan 13 2015 1:00 PM CST   |   Updated Tue, Nov 3 2020 12:10 PM CST

Fitness trackers grabbed headlines throughout 2014, but with 42 percent of owners leaving behind their wearable devices in the first six months, smartwatches have a great opportunity to pick up the slack.

Smartwatch makers should focus on better apps to drive ownership | TweakTown.com

"The best way to engage athletes interested in using wearable technology is to provide them with applications and devices that target their specific, and often sophisticated needs that can be measured and used to improve performance," said Matt Powell, VP of industry analysis of sports and leisure trends at The NPD Group, in a blog post. "For example, a tennis player might want to measure lateral quickness and backhand speed, while a golfer might want to measure posture, stance and hand speed."

As wearable technology continues to evolve, and more consumers become aware of features and functionality, there are unique sales opportunities available. However, it's up to OEMs and app developers to entice owners to continue using their wearable products, otherwise it could end up being a fruitless effort.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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