Taser betting big on becoming body camera industry leader

The wearable police body camera industry is expected to surge in 2015, and Taser wants to lead the market.

Published Tue, Dec 23 2014 2:00 PM CST   |   Updated Sat, Aug 8 2020 10:29 AM CDT

The market for wearable police body cameras is rising because of national interest, and investors expect Taser International to benefit from an "outperform" rating - as the company known for nonlethal weapons will benefit from interest in body cameras. Half of the US domestic police force currently use Taser's stun guns, and analysts believe wearable body cameras could outperform that number in the next few years.

Taser betting big on becoming body camera industry leader | TweakTown.com

"In a time where even the most minute news stories of excessive police force have the ability to instantly go viral, pressure will mount on police departments to provide video evidence that qualifies actions," noted an Oppenheimer report. "TASR shares surged 30 percent following the shooting in August of unarmed teen Michael Brown, and the lack of crime scene documentation."

The company's shares closed at $23.98 on Friday, and are currently trading at $25.96 - closing in on the Oppenheimer target price of $28.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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