First thoughts: Sony's Smartwatch 3

Sony's Smartwatch 3 has just been released, we analyse the target audience and basic features.

1 minute & 14 seconds read time

Sony have just launched their latest offering to the ever-growing smart watch market. Even though originally claiming that they weren't interested in entering the Android Wear market in the beginning, they've decided that they want a slice of the market.

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Sony's flagship watch comes with the following specifications:

  • 1.6-inch transflective LCD screen with a resolution of 320 × 320
  • 420 mA when the built-in battery
  • 4GB built-in memory
  • Snapdragon 400 processor
  • Measurements: 36mm x 10 mm x 51 mm
  • Body weight of 38 grams, 36 grams strap
  • Light sensor, acceleration sensor, gyro magnetometer, GPS
  • IP68 level of protection
  • NFC and Wi-Fi

The Smartwatch 3 is designed in a 'low-key' styling, not meant to be so much as of a fashion statement when compared to the Motorola 360, for example. As you may have noticed, the Smartwatch 3 comes in a few very bright color offerings including pink and yellow - not for the feint if heart. Alongside this, Sony's product comes with a silicone wrist strap - giving the feel that this product is designed for an athletic and/or younger audience.

It's also interesting to note that this product can be held under 1.5 meters of water for 30 minutes without damaging the internals. Alongside this, the Smartwatch 3 can be easily detached from its silicone wrist strap to allow for cleaning, storage or a change of straps.

With all of this information at hand, Sony seems to provide the upper hand to consumers looking for a product a little more in-depth than a fit-bit and less 'fashionable' than a Motorola 360.

Sony's Smartwatch 3 is available for $250 US in major retailers - priced similarly to the MOTO 360. Below you can see a comparison in sizing of the three major smart watch contenders on the market by Sony, Motorola and LG.

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I'm a competitive gamer and was an eSports employee. Recent changes have seen me hang up the mouse and move over to the technology world, covering all news for TweakTown, ranging from gaming news to opinion articles and the latest tech releases. Expect to see a few different articles on international eSports news and competitive game releases, as well as audio and mobile device content.

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