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First thoughts: Sony's Smartwatch 3

Sony's Smartwatch 3 has just been released, we analyse the target audience and basic features
By Chris Smith from Nov 21, 2014 @ 21:04 CST

Sony have just launched their latest offering to the ever-growing smart watch market. Even though originally claiming that they weren't interested in entering the Android Wear market in the beginning, they've decided that they want a slice of the market.




Sony's flagship watch comes with the following specifications:

  • 1.6-inch transflective LCD screen with a resolution of 320 × 320
  • 420 mA when the built-in battery
  • 4GB built-in memory
  • Snapdragon 400 processor
  • Measurements: 36mm x 10 mm x 51 mm
  • Body weight of 38 grams, 36 grams strap
  • Light sensor, acceleration sensor, gyro magnetometer, GPS
  • IP68 level of protection
  • NFC and Wi-Fi


The Smartwatch 3 is designed in a 'low-key' styling, not meant to be so much as of a fashion statement when compared to the Motorola 360, for example. As you may have noticed, the Smartwatch 3 comes in a few very bright color offerings including pink and yellow - not for the feint if heart. Alongside this, Sony's product comes with a silicone wrist strap - giving the feel that this product is designed for an athletic and/or younger audience.


It's also interesting to note that this product can be held under 1.5 meters of water for 30 minutes without damaging the internals. Alongside this, the Smartwatch 3 can be easily detached from its silicone wrist strap to allow for cleaning, storage or a change of straps.


With all of this information at hand, Sony seems to provide the upper hand to consumers looking for a product a little more in-depth than a fit-bit and less 'fashionable' than a Motorola 360.


Sony's Smartwatch 3 is available for $250 US in major retailers - priced similarly to the MOTO 360. Below you can see a comparison in sizing of the three major smart watch contenders on the market by Sony, Motorola and LG.




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