Sony launches new marketing blitz ahead of Black Friday next week

Sony launches a new video ad to promote its PS4, saying it is the "best place to play"

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Black Friday is only one week away, and Sony is cranking up the marketing machine to win over potential PlayStation 4 customers. The company's new video promo states the PS4 is the "best place to play," a claim Microsoft previously said of its Xbox One game console.

The video shows game footage from Far Cry 4, Grand Theft Auto V and Destiny, along with promoting the PS4's sports games, including Madden NFL 15, NBA 2K15, FLB 14: The Show, and FIFA 15.

The PS4 has easily outsold the Xbox One since both consoles launched late last year - but a recent Xbox One price cut has indicated Microsoft hasn't lost all hope - and the 2014 Christmas shopping season will present a fierce battle.

Sony launches new marketing blitz ahead of Black Friday next week | TweakTown.com

An experienced tech journalist and marketing specialist, Michael joins TweakTown to cover everything from cars & electric vehicles to solar and green energy topics. A former Staff Writer at DailyTech, Michael is now the Cars & Electric Vehicles News Reporter and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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