Sony continues to restructure, wants to push forward in entertainment

Sony is working to restructure and turn its entertainment division into a revenue cash cow.

Published Tue, Nov 18 2014 12:31 PM CST   |   Updated Tue, Nov 3 2020 12:13 PM CST

Electronics company Sony is desperate to find ways to restructure and revamp its business offerings, as the company struggles to keep up with industry rivals. The company's PlayStation 4 continues to sell extremely well, but its high-definition TV (HDTV) sector and other units have greatly struggled. Meanwhile, Sony wants to prove it can turn its entertainment business around, so it is able to contribute to financial revenue.

Sony continues to restructure, wants to push forward in entertainment | TweakTown.com

Sony Music and Sony Pictures total 18 percent of the company's overall sales, which is ahead of Sony's mobile business unit. However, the company still strives for $4.8 billion to $5.2 billion from the music division, at a time when the music industry is still trying to adapt to digital music.

"I understand that everyone expects me to show how Sony can be changed into a highly profitable company... and to unveil a roadmap toward growth for the overall company," said Sony CEO Kazuo Hirai.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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