AMD partners with ASUS to boost upcoming desktop APU sales

ASUSTEK and AMD partnership for upcoming desktop APU may have some benefits, but would cause friction between the chipmaker and other motherboard makers.

Published Thu, Oct 16 2014 10:05 PM CDT   |   Updated Tue, Nov 3 2020 12:14 PM CST

Reports pointed out that AMD is strengthening its partnership with Asustek Computer, one of the tier 1 manufacturer of many components. In this case, AMD is apparently pairing itself with Asustek to boost the sales of its AMD-based products.

AMD partners with ASUS to boost upcoming desktop APU sales | TweakTown.com

In exchange, Asustek gets an exclusive price cut of AMD products. According to sources, AMD's desktop processor currently holds 30% of the desktop processor market. While by theory it looks favourable for AMD, the amount of success from this partnership is something that only time will prove. It is also pointed out that AMD will be using the word 'Zen' to name its next-generation desktop APU that will be coming out in 2016. Of course, the popularity of these hardware components can only stand out if the performance justifies the price against its competition. AMD doesn't have any new architecture for their FX series lineup at the moment, but have been concentrating on APUs.

Of course, that would also mean that it might create issues with other motherboard manufacturers. It's not clear the amount of 'special discount' or what special services that Asustek gets from AMD, or how this would benefit AMD once their upcoming APU is released. That will simply create a friction between AMD and motherboard manufacturers, while other manufacturers may even start to reduce AMD-based projects, which defeats the purpose of having a special alignment with a single tier-1 motherboard manufacturer.

NEWS SOURCE:digitimes.com

After being a long time PC enthusiast and a former contributor for many Indian based PC and Tech forums, Roshan now joins TweakTown covering tech news and also any developments from India. Like many enthusiasts, with years of being involved in many Indian tech forums and running his own tech site, he's commonly referred by his forum nickname 'The Sorcerer' by many old and new fellow PC enthusiasts, followed by few companies from time to time. He's also the winner of the TweakTown's Computex 2012 Taipei trip. If any free time is left, Roshan prefers to play FPS games.

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