Britain is wholeheartedly rejecting its government approved 'porn filters' as customers signing up to internet providers for the first time opt out in droves, according to an official regulator.

Ofcom, the independent body that monitors the activities of telecoms providers, notes that under one in seven homes are actually making use of the content filters, introduced by the British Prime Minister David Cameron (pictured) and earning him the nickname Kim Jong Cameron. Top operators BT and Sky introduced the measures in late 2013. The announcement was deeply unpopular and led to calls of censorship, although the agreement between government and internet providers is technically voluntary. At the time it was represented as a measure designed to protect children.
Of the top companies running the scheme, TalkTalk has the most users making most of it at 36 percent. However, a paltry four percent of Virgin Media customers are switching off the porn, followed by five percent of BT customers and eight percent of Sky customers. "Ofcom's report clearly highlighted where Virgin Media has fallen short in meeting our original commitments," Tom Mockridge, ISP Virgin Media's chief exec said, according to Digital Spy. "We take our responsibility to help families stay safe online very seriously and have taken immediate action to improve how we meet our commitments to government."