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Google placing guidelines on Glass branding, accessories to devs

It's not long until Google launches Glass, with the search giant now preparing guidelines for developers.

@anthony256
Published Thu, Jan 9 2014 11:35 PM CST   |   Updated Sat, Aug 8 2020 10:29 AM CDT

As Google edges closer to the consumer release of its Glass headset, the search giant has unveiled some brand guidelines for developers. Google is trying to maintain control over the way Glass is treated by third-party companies, in the way of its marketing and branding.

Google placing guidelines on Glass branding, accessories to devs | TweakTown.com

For example, Google wants the "G" in Glass to be capitalized, and that the term is never possessive or plural. This means that the search giant won't allow "Glasses" or "Glass's", which might get annoying, fast. Apple has been here, done that, where it removed "the" before its iPhone, iPad, and iPod products. Another example of walking the fine wearable walk with Glass, is that you should never have the word "Glass" in its name.

It provide an example, "Glass Cat Facts" and "Glassy Cat Photos" are not accepted, but "Cat Facts for Glass" is acceptable. Google also wants to see developers using #throughglass when sharing Glass content, which it says is for better "discoverability and aggregation". As for e-mails, it wants to see users use "Sent through Glass".

NEWS SOURCE:techspot.com

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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