Microsoft commits $405 million to advertise Windows and Surface

Surface and Windows marketing will cost Microsoft nearly half a billion dollars.

@anthony256
Published Mon, Nov 4 2013 12:33 AM CST   |   Updated Tue, Nov 3 2020 12:20 PM CST

If there's one thing Microsoft needs right now, it's the perfect storm of marketing campaigns to push Windows and Surface onto millions of more customers to combat the increased onslaught from rivals Apple, Google and Samsung.

Microsoft commits $405 million to advertise Windows and Surface | TweakTown.com

The Redmond-based software giant is looking to spend around $405 million this year on marketing, compared to $241 million last year. Splitting this up, we'll see $131 million or so in offers and incentive-related spending, while $274 million will be spent on marketing and operating expenses. Microsoft wants to see Windows-based slates in stores, and will spend heavily to see its dreams come true.

The company is pushing to have 16 million tablet sales over the holiday season, with the extra marketing push helping to convince customers they want a Windows tablet. It shouldn't be hard, because Microsoft has some great devices out there with its OS on them, but it's not really a fight of devices anymore, but services.

Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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