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Apple's MacBook line isn't doing so well this year

Apple MacBook shipments are weaker this year, even though orders have been increased.

@anthony256
Published Tue, Oct 8 2013 5:34 AM CDT   |   Updated Tue, Nov 3 2020 12:20 PM CST

Apple is losing its war in multiple fronts at the moment, all while money is filling its coffers. It looks like MacBook shipments will decrease this year, even with the company increasing its orders to the upstream supply chain for new MacBook models.

Apple's MacBook line isn't doing so well this year | TweakTown.com

The news comes from DigiTimes' sources in the upstream supply chain who also said that their shipments for the new MacBook devices have been increasing since June, with volumes in Q3 increasing by 10-20%. This growth is expected to continue going into this month. But, Apple is seeing issues with its shipment numbers in relation to a suspension of component shipments for a three-month period in the first half of the year, which will hurt overall MacBook shipments across 2013.

Last year, Apple shipped 13.03 million MacBooks, but only 5.3 million units were shipped in the first half of this year. This means that Apple needs to ship over 7.73 million units in the last six months of this year to just be equal to 2012's performance. I think this comes down to Apple not giving the world anything exciting in its Mac line, if it pushed touchscreen models into the mix, we might see a turn around.

NEWS SOURCE:digitimes.com

Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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