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HTC's biggest problem? Its CEO, according to insiders

According to insiders, HTC's biggest problem is its CEO, Peter Chou.

@anthony256
Published Thu, Aug 22 2013 5:27 AM CDT   |   Updated Tue, Nov 3 2020 12:21 PM CST

We all know HTC is going through troubled times, but at the same time they've seen some decent success with some of its latest smartphones. The Taiwanese company has even enlisted the help of Robert Downey Jr, or Iron Man, in its latest advertising campaign.

HTC's biggest problem? Its CEO, according to insiders | TweakTown.com

But, the company still has issues. Reuters has an interesting interview lineup, where they've interviewed over a dozen of former, and current HTC executives, who talked about HTC's CEO, Peter Chou. They said they Chou was a quick decision maker with an attention to detail, which stop HTC from climbing higher up the smartphone success ladder.

Chou's traits have, however, helped the company over the last few years, as Chou could quickly make a decision on a product, or quickly snap together a concept for a new device. Reuters did talk of an offsite meeting two years ago where the HTC CEO sketched his plans for the design, price and launch date of the Sensation XL a mere three months before its launch.

In the beginning, this was a strength for HTC, but the competition is heating up, and fast. One unnamed HTC source said: "It used to be a strength, and now is becoming a weak point as they don't have a clear direction going forward."

NEWS SOURCE:theverge.com

Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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