Facebook may have over one billion users, but how could they make more money from these users? The social network is reportedly set to roll out their own video-based advertising service, reports Ad Age.
A video ad on Facebook won't be cheap, where it might cost one million dollars for a 15-second spot. Quite an astronomical amount, but considering the amount of people you'd reach, it could just be worth it. Facebook are currently experimenting with four advertising slots, which could see the social network make around four million dollars in revenue, per day.
Facebook will do it well though, where they won't make you see the same video ads more than once per day, while simultaneously limiting the total delivery of ads to three per user, per day. How would these ads display to you? They could pop up as the 15-second ads, playing automatically and taking up a portion of your screen.
If this happens, I think we'll see a "Facebook Premium" option open up - where users could pay $5 a month for no ads. I know I'd do it after a while, and I'm sure millions would too. This would give them revenue from the advertisers, and users who don't want to see the advertisements. What are you going to do, close your Facebook account? Some will, most won't.