Apple, Adobe defend charging Australian customers more

Australians love paying more for software, according to Apple and Adobe.

50 seconds read time

While addressing the House of Representatives committee on IT pricing today, Adobe Australia and New Zealand managing director, Paul Robson, was questioned about the higher prices in Australia for their Creative Suite 6 software.

Apple, Adobe defend charging Australian customers more |

Considering Adobe charge Australians a not so down under 167% more, the question is a very big one to answer. Australians are paying $3175 compared to their US friends paying just $1899 for CS6. Robson said that consumers in Australia were paying the extra costs because they were automatically redirected to Adobe's Australian website, giving them the ability to access local discounts and community groups.

Robson didn't explain exactly why Australians pay more for Adobe software, saying that Adobe's use of Australian-only pricing or "geoblocking" was a "well established and legal process".

Apple also joined in, with Apple Australia VP Tony King telling the committee that Apple would "love to see lower content prices" in the country, but music label deals and copyright issues stopped them from being able to offer consumers lower prices, or opening its US iTunes Store to a global market. King said:

We would love to see cheaper, lower prices in the Australian market. The difference in a price will stem from the different in a wholesale price from the owner of the rights.


Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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