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Opera launches Opera Mediaworks, worlds largest mobile ad platform

Opera weaves recent acquisitions into a single mobile advertising powerhouse.

@CharlesJGantt
Published Mon, Feb 25 2013 10:28 AM CST   |   Updated Mon, Oct 19 2020 8:14 PM CDT

Opera seems to be making headlines on a weekly basis in 2013, A couple of weeks ago I reported on the companies adoption of Webkit, then a few days later, covered the layoff of over 90 employees. Now Opera is announcing the formation of an entirely new subsidiary.

Opera launches Opera Mediaworks, worlds largest mobile ad platform  | TweakTown.com

Over the last few months Opera has made a few strategic acquisitions with the intention of bolstering it's mobile advertising business. The company has spent in excess of $100 million snatching up companies like AdMarvel, 4th Screen Advertising and Mobile Theory and has announced today the formation of Opera Mediaworks.

Opera Mediaworks is a fully-owned subsidiary, which is being touted as the world's largest mobile ad platform. The new arm of Opera includes ad mediation and exchange services AdMarvel and Opera Mediaworks, mobile advertising networks Mobile Theory and 4th Screen Advertising, and the Opera Mobile Store and Opera Payment Exchange to monetize ad solutions.

NEWS SOURCE:thenextweb.com

A web developer by day, Charles comes to TweakTown after a short break from the Tech Journalism world. Formerly the Editor in Chief at TheBestCaseScenario, he now writes Maker and DIY content. Charles is a self proclaimed Maker of Things and is a major supporter of the Maker movement. In his free time, Charles likes to build just about anything, with past projects ranging from custom PC cooling control systems to 3D printers. Other expensive addictions include Photography, Astronomy and Home Automation.

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