Opera launches Opera Mediaworks, worlds largest mobile ad platform

Opera seems to be making headlines on a weekly basis in 2013, A couple of weeks ago I reported on the companies adoption of Webkit, then a few days later, covered the layoff of over 90 employees. Now Opera is announcing the formation of an entirely new subsidiary.

Over the last few months Opera has made a few strategic acquisitions with the intention of bolstering it's mobile advertising business. The company has spent in excess of $100 million snatching up companies like AdMarvel, 4th Screen Advertising and Mobile Theory and has announced today the formation of Opera Mediaworks.

Opera Mediaworks is a fully-owned subsidiary, which is being touted as the world's largest mobile ad platform. The new arm of Opera includes ad mediation and exchange services AdMarvel and Opera Mediaworks, mobile advertising networks Mobile Theory and 4th Screen Advertising, and the Opera Mobile Store and Opera Payment Exchange to monetize ad solutions.